The 新鲜的 project drives food systems transformation by developing solutions that support healthy people on a healthy planet. 我们采取“分岔务农”的方法, starting with the dietary shifts that are required for everybody to eat well, responsibly and within planetary boundaries. We develop, implement and scale transformative business solutions aligned with science-based targets.
食物 plays a vital economic and cultural role in every society. 然而, the processes by which societies grow, 制造, 运输, consume and dispose of food are also driving global nutritional, environmental and socioeconomic challenges. It contributes to approximately one-quarter of global greenhouse gas (GHG) emissions, 四分之三的生物多样性丧失, and is a leading cause of non-communicable disease adding to societal cost burdens through health care, 发育迟缓和营养不良. While many short-term solutions already exist and simply require scaling, a long-term plan for food reform is essential for creating healthy, 适合所有人的美味食物, produced responsibly within planetary boundaries by 2030.
的增长, 交易, 处理, 制造业, 准备, 销售, and marketing food to people all over the world, business is central to our global food systems. 食物 value chain actors have a critical role to play in driving positive food systems transformation and providing healthy diets to all. New business models are needed to ensure all players along the food value chains align their efforts to ensure everyone has access to nutritious and affordable food, 这种食物是可持续消费的, and that food production does not contribute to the rapid degradation of nature and the loss of biodiversity and ecosystem services.
新鲜的 is a unique coalition of leading companies across the value chain and beyond, which are collaborating on a pre-competitive basis to support healthy people on a healthy planet. We are the leading global business initiative developing ambitious, action-oriented solutions delivering healthy and sustainable diets to all, produced responsibly and within planetary boundaries.
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